previewdelete notesaveinfo Unsaved changes Note will be deleted on Save. Click 'delete note' to cancel #meeting | | | | ----------------- | ---------- | |**Date Time:** | March 1, 2026 2pm | |**Location:** | Conference Room B | |**Attendees** | Alex Johnson, Taylor Smith, Jordan Lee, Casey Kim, Morgan Reed | ----- ### Agenda 1. Review of Q1 Campaign Performance 2. Brainstorming for Q2 Product Launch 3. Social Media Strategy Update 4. Budget Allocation Discussion 5. Action Items ### 1. Review of Q1 Campaign Performance * The "Spring Refresh" email campaign achieved a 28% open rate, exceeding the target of 22%. * Website traffic increased by 15% month-over-month, with the highest conversion rates coming from blog content. * The Instagram ad campaign underperformed, with a cost-per-acquisition (CPA) 30% above the target. The team agreed to revise the ad creatives. ### 2. Brainstorming for Q2 Product Launch * The new product, codenamed "Project Horizon," is on track for a June 15th launch. * Key themes for the launch campaign: "Innovation," "Simplicity," and "Future-Ready." * Ideas discussed: * A teaser video series to be released on YouTube and TikTok. * A live virtual launch event with a Q&A session. * Partnering with three key industry influencers for early reviews. ### 3. Social Media Strategy Update * Taylor presented the new content calendar, focusing on user-generated content (UGC) for the month of April. * A new branded hashtag, `#MyHorizonStory`, will be introduced to encourage community engagement. * The team will experiment with posting shorter-form video content on LinkedIn. ### 4. Budget Allocation Discussion * The overall Q2 marketing budget is set at $150,000. * Proposed allocation: * **Digital Ads:** 40% ($60,000) * **Content Creation:** 25% ($37,500) * **Events & Sponsorships:** 20% ($30,000) * **Influencer Marketing:** 15% ($22,500) * This proposal was approved, pending final sign-off from Finance. ### 5. Action Items | Task | Owner | Due Date | | :--- | :--- | :--- | | Finalize script for first teaser video | Jordan Lee | March 8, 2026 | | Draft outreach emails for influencer partners | Casey Kim | March 5, 2026 | | Analyze competitor social media activity | Alex Johnson | March 10, 2026 | | Book virtual event platform for launch | Morgan Reed | March 12, 2026 | **Next Meeting:** March 15, 2026, 10:00 AM. Preview X