Marketing Team Meeting - Q2 Campaign Planning

#meeting

Agenda

1. Review of Q1 Campaign Performance
2. Brainstorming for Q2 Product Launch
3. Social Media Strategy Update
4. Budget Allocation Discussion
5. Action Items

1. Review of Q1 Campaign Performance

• The "Spring Refresh" email campaign achieved a 28% open rate, exceeding the target of 22%.
• Website traffic increased by 15% month-over-month, with the highest conversion rates coming from blog content.
• The Instagram ad campaign underperformed, with a cost-per-acquisition (CPA) 30% above the target. The team agreed to revise the ad creatives.

2. Brainstorming for Q2 Product Launch

• The new product, codenamed "Project Horizon," is on track for a June 15th launch.
• Key themes for the launch campaign: "Innovation," "Simplicity," and "Future-Ready."
• Ideas discussed:
  • A teaser video series to be released on YouTube and TikTok.
  • A live virtual launch event with a Q&A session.
  • Partnering with three key industry influencers for early reviews.

3. Social Media Strategy Update

• Taylor presented the new content calendar, focusing on user-generated content (UGC) for the month of April.
• A new branded hashtag, #MyHorizonStory, will be introduced to encourage community engagement.
• The team will experiment with posting shorter-form video content on LinkedIn.

4. Budget Allocation Discussion

• The overall Q2 marketing budget is set at $150,000.
• Proposed allocation:
  • Digital Ads: 40% ($60,000)
  • Content Creation: 25% ($37,500)
  • Events & Sponsorships: 20% ($30,000)
  • Influencer Marketing: 15% ($22,500)
• This proposal was approved, pending final sign-off from Finance.

5. Action Items

Next Meeting: March 15, 2026, 10:00 AM.